Tag Archives: real estate ads

Real estate ad pitfalls

Monday’s civil rights hearing covered a lot of ground on housing discrimination, but it never got around to advertising. Maybe that’s because illegal ads aren’t as pervasive as they used to be. Signs like this hard seldom seen nowadays:

forrent

The newspaper staffers who oversee classified ads are generally savvy – they’ve been brow-beaten by fair housing activists enough over the years to have a pretty good idea what passes muster and what doesn’t. Then again, how much real estate advertising are newspapers getting these days, anyway? Not as much as they used to, sadly.

The most popular advertising venue that lacks editorial oversight, of course, is Craigslist. And that’s what the Fair Housing Project devotes most of its monitoring time to, in its capacity of advertising watchdog.

Craigslist, to its credit, puts a little blurb in each of the entries, “please flag discriminatory housing ads” with a link to a summary of what’s prohibited under the federal Fair Housing Act. Vermont’s Craigslist does not provide any info about Vermont-specific discrimination, however. “Receipt of public assistance” is a protected class in Vermont, which means ads can’t say “No Section 8.”

Very few do, though, even on unfiltered Craigslist. Over the last five months, browsing Vermont rental ads on Craigslist several times a week, we’ve found 30 ads with one or two violations (or probable violations – we’re not an enforcing agency, after all).

About two-thirds of the violations have pertained to familial status – a federally protected category. That means presence of kids. That is, the ads appear to discriminate against families with children.

Much of the discriminatory language might be characterized as subtle. Just about everybody, even the proverbial small-time landlord, knows better than to say “no children.” Instead, they say things like, “best for singles or couples” or “single occupant” or “college students only.”

Roughly one-third of the violations pertain to receipt of public assistance. Here again, the language is less than direct. “Professionals only” … other units “occupied by executives, business owners” … “located in a quiet, professional neighborhood.”

The great majority of real estate ads on Craigslist are fine, at least in fair housing terms. Most advertisers, intentionally or not, abide by this useful guideline for what to put in the ad: Describe the property, not who you want to live there.